yue wanna

know me?

My last name is pronounced “/yoo/”. I’m half Chinese, half white. I love music, I love creating, and I love my mom.

  • I like the “human stuff.”

    I look for rituals. Small and intricate behaviors that define who we strive to be. I’m passionate about passion. The connection between person and person, product and person, object and person.

    Creative brief or not, I find the pulse. I take the inanimate and give it a voice, turning something into stories that are worth talking about.

    I don't wanna just work with brands; I wanna help them feel something again.

  • Adobe Creative Suite

    • Photoshop: advanced image retouching, compositing, color correction, frequency separation, layer masking, smart objects, batch processing, automated actions.

    • Illustrator: vector illustration, logo design, typography, icon systems, pattern creation, precision layout for print and web assets.

    • InDesign: multi-page layouts, editorial design, grid systems, master pages, preflight and export for print and digital, interactive PDFs.

    • After Effects: motion graphics, kinetic typography, compositing, tracking and roto, expression-driven animation, template creation, rendering pipelines.

    • Premiere Pro: non-linear editing, multicam workflows, color grading with Lumetri, audio editing, proxy workflows, deliverables for broadcast and web.

    • Lightroom: raw processing, color workflows, batch presets, image cataloging, and editorial retouching.

    Sony Cinema Models & Camera Systems

    • Sony FX9 / FX6: fast hybrid cinema/ENG workflows, autofocus systems, S-Cinetone & S-Log color profiles, efficient DIT workflows for documentary and narrative shoots.

    • A7 series (A7S III, A7 IV): low-light cinematography, compact gimbal and run-and-gun setups, mirrorless workflows for indie film and social content.

    • Lens knowledge: prime and zoom selection, PL-mount lens handling, focal length choices for storytelling, anamorphic vs spherical considerations.

    • Camera support & media: AC/DIT coordination, LUT creation and management, media handling, color-managed post pipelines.

    Additional Creative & Production Skillset

    • Visual Storytelling: shot listing, storyboarding, scene blocking, mood boards, reference-driven creative direction, pacing and rhythm for edit decisions.

    • Photography: studio lighting, on-location lighting, portrait, product, lifestyle, tethered shooting, color management, retouching pipeline.

    • Sound Design & Mixing: field recording best practices, multi-track editing, sound design for picture, foley basics, final mix for deliverables.

    • Color Grading: DaVinci Resolve workflows, primary/secondary corrections, look creation, HDR grading fundamentals.

    • UX/UI & Digital Design: responsive layouts, accessibility considerations, component-driven design systems, micro-interactions.

    • Branding & Strategy: brand identity, voice and tone, visual systems, asset libraries, style guides, multi-channel campaigns.

    • Project Management: production scheduling, creative briefs, client communication, feedback cycles, asset version control, deliverable timelines.

#notmywhip

#notmywhip

I really like cars. But specifically cars that aren’t my own. #notmywhip.